Minimum Advertised Price (MAP) Policy

To protect the value of our brand and ensure fairness across all sales channels, Copernicus Toys requires all resellers to follow our Minimum Advertised Price (MAP) policy.

1. MAP = MSRP

• The Minimum Advertised Price (MAP) for each product is equal to its Manufacturer’s Suggested Retail Price (MSRP).
• Resellers are free to set their own actual selling price, but they may not advertise below MSRP in any public channel.

2. Covered Channels

This policy applies to all public advertising, including but not limited to:

• Online stores and marketplaces (e.g., Amazon, eBay, Walmart)
• Reseller websites and landing pages
• Social media posts and ads
• Email promotions and newsletters
• Print catalogs, flyers, signage, and other marketing materials

3. Promotions & Discounts

• Temporary sales, coupons, or discounts must be approved in writing by Copernicus Toys.
• Approved promotions will include defined start and end dates.
• “Price upon request” and other non-public quoting is permitted.

4. Enforcement

• Copernicus Toys reserves the right to monitor advertised prices across channels.
• Violations may result in:
  • Written warning
  • Suspension of wholesale account
  • Termination of wholesale privileges

5. Rationale

• Protects Copernicus Toys brand value and price integrity
• Supports a fair, competitive marketplace for all resellers
• Enables continued investment in high-quality science products

Questions? Contact your wholesale representative or email our team.